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法律研究什麼是市場細分?
<h2>Market Segmentation − Definition</h2><p>Market segmentation is a business practice that brands use to segregate their target market into smaller and more manageable groups based on common grounds to optimize their marketing, advertising, and sales efforts. Simply put, customers of each market segment have similar characteristics that businesses can leverage to advance their efforts.</p><p>Market segmentation can help businesses to target the people who can become satisfied customers of the business or enthusiastic consumers of the product or service. To segment a market, it must be split up into groups that have similar characteristics. Splitting up an audience in this way allows for more precisely targeted marketing and personalized content.</p><p>Primarily, there are four major types of Market Segmentations, namely −</p><ul class="list"><li><p>Demographic Segmentation</p></li><li><p>Behavioural Segmentation</p></li><li><p>Geographic Segmentation</p></li><li><p>Psychographic Segmentation</p></li></ul><p>Let us see each one in detail.</p><h2>Demographic Segmentation</h2><p>Demographic segmentation refers to splitting up audiences based on observable, people-based differences. These qualities include things like <em>age, sex, marital status, family size, occupation, education level, income, race, nationality</em>, and <em>religion</em>. Segmenting a market according to demographics is the most basic form of segmentation. Combining demographic segmentation with other types can help narrow down the market even more.</p><p>One benefit of this kind of segmentation is that the information is relatively easily accessible and cheaper to obtain. Some products are targeted explicitly towards a specific demographic.</p><p><strong><em>For example</em></strong>, a company might make two types of sports shoes − one for men and one for women. There are numerous ways to gather demographic data. One way is to ask your customers directly. The other way to obtain demographic data indirectly from customers by looking at social media and other online profiles where they may provide information about themselves.</p><h2>Behavioral Segmentation</h2><p>Markets can also be segmented based on consumers’ behaviours, especially regarding one particular product. Dividing the consumers based on behaviours they display allows a business to create messaging that caters to those behaviours.</p><p>Some types of behaviours to look at include the following −</p><p><strong>Online shopping habits</strong></p><p>A business might consider a users’ online shopping habits across all sites, as this may correlate with the likelihood of them purchasing on their website.</p><p><strong>Actions taken on a website</strong></p><p>Companies can track actions users take on online properties to better understand how they interact with them. They might identify how long someone stays on the website, whether they read articles all the way to the end, the types of content they click on and more.</p><p><strong>Benefits sought</strong></p><p>This refers to the need a customer is trying to meet by purchasing a product.</p><p><strong>Usage rate</strong></p><p>Categorizing users based on usage rate. The messaging will be different depending on whether someone is a heavy user, medium user, light user, or non-user of a product.</p><p><strong>Loyalty</strong></p><p>After using a product for some time, customers often develop brand loyalty. Companies can categorize customers based on how loyal they are to the brand and tailor their messaging accordingly.</p><h2>Geographic Segmentation</h2><p>Splitting up the market based on their location is a basic but efficient segmentation strategy. A customer’s location can help a business better understand the needs and then disseminate location-specific ads.</p><ul class="list"><li><p>The most basic process is identifying users based on their locations such as their country, state, county and pin code.</p></li><li><p>You can also identify consumers based on the characteristics of the area they live in, such as its climate, the population density and whether it is urban, suburban or rural.</p></li><li><p>Dividing a market according to location is critical and requires tailoring the messaging according to regional differences in language, interests, norms, and other attributes. People who live in different countries may also have different interests.</p></li></ul><p><strong><em>For example</em></strong>, football is very popular in Europe, while cricket is more popular in India. If a company is into marketing sports equipment or
在釋出體育文章時，它必須考慮這些不同的偏好。</p><h2>心理細分</h2><p>心理細分類似於人口細分，但它處理的是更多的心智和情感特徵。這些屬性可能不像人口統計資料那樣容易觀察，但它們可以為企業深入瞭解受眾的動機、偏好和需求提供寶貴的見解。</p><h2>其他細分方法</h2><p><strong>價值細分</strong></p><p>一種基於其客戶的“交易價值”的市場——他們可能在其產品上花費的金額。</p><p><strong>公司細分</strong></p><p>這主要在企業對企業 (B2B) 領域中進行。公司可以使用公司細分來劃分市場中的企業。</p><p><strong>年代細分</strong></p><p>企業可以按其年代對消費者進行細分，並將他們歸入千禧一代、嬰兒潮一代等類別。</p><p><strong>生命階段細分</strong></p><p>按其生活階段對市場進行細分。上大學、結婚和生孩子是需要考慮的關鍵生活事件的示例。</p><p><strong>季節性細分</strong></p><p>基於人們在一年中不同時間購買不同產品的細分。</p><h2>市場細分的優勢</h2><p>正確細分市場的公司將獲得顯著優勢。它們如下：</p><p><strong>確定市場機會</strong></p><p>這樣做，企業可以研究市場上提供的詳細資訊以及競爭對手提供的產品。詳細的研究將有助於找出客戶當前的滿意度。</p><p><strong>營銷訴求的調整</strong></p><p>賣家可以在其產品和市場標準的背景下做出最好的調整。基於目標受眾，企業可以進行一定的促銷和廣告以吸引目標受眾。</p><p><strong>制定營銷計劃</strong></p><p>它使公司能夠根據對特定市場標準的響應的明確想法制定某些具有市場標準和預算的營銷計劃。</p><p><strong>設計產品</strong></p><p>市場細分通常有助於設計符合市場標準以吸引目標受眾的產品。</p><p><strong>媒體選擇</strong></p><p>市場細分還有助於明智地選擇合適的廣告媒體並相應地計劃支出預算。</p><p><strong>營銷工作</strong></p><p>這也幫助及時根據季節進行促銷工作。例如，消費品在節日日期間會得到更多的宣傳，因為需求會上升。</p><p><strong>明智而有效地利用資源</strong></p><p>市場細分透過潛在市場研究確定潛在營銷區域。因此，它有助於以更加精簡和高效的方式使用企業資源和資金。</p><p><strong>最終客戶滿意度</strong></p><p>市場細分允許企業在特定市場細分活動中塑造其營銷工作，並透過擴大消費者忠誠度來幫助
組織更好地為買家服務，這是任何企業的明確目標。</p><p><strong>具有成本效益</strong></p><p>高效的推廣探索和市場劃分有助於節省大量的寶貴時間、資金和資源，這些時間、資金和資源都投入到了展示工作中。</p><p><strong>瞭解您的客戶</strong></p><p>市場細分有助於調查市場需求和潛在客戶，從而減少了困難或不充分的推廣工作的危險。由於在任務之前已經完成了推進探索，因此成功的可能性無疑更多，因為市場細分使推廣者為展示而努力完成家庭作業。劃分同樣有助於採用合理的分配系統。</p><h2>結論</h2><p>公司或市場採用細分策略來增加收入、開發更好的商品，並更有效地與潛在客戶和消費者溝通。</p>
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